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MEET JOS
What Happens When Jos Takes the Stage
"A life-transforming hour."
— Singularity University
Your teams are trying to make sense of what comes next, without losing themselves along the way.
The ground keeps shifting under them: how they work, what they can count on, what a career or an expert even means. None of it moves in a straight line and AI is only part of the story.
In a room with Jos, all of it becomes something they can actually use, not just nod along to: clarity, a little courage, and a way to stay human while everything speeds up. Most leave lighter than they came in, thinking about something they didn't expect to.
Jos is a speaker, and an artist, writer, and performer (some of her keynotes feel closer to an experience than 'just a presentation'). Real stories, real research, and at some events, live music.
Google, YUM! Foods, Workday, DellEMC, PwC, Breda University of Applied Sciences, Boskalis, and many more have all invited Jos to share her work with their people, in rooms around the world.
Companies that have booked Jos
Booked and rebooked for proven impact
Why The World's Top Brands Book Jos
Clarity in an Exponential World
There's no shortage of people ready to explain technology right now. The harder part is deciding what to do about it
…and that's where Jos comes in.
Shaped by an artist, her keynotes tend to stay with people. A room that walks in overwhelmed walks out clear on what matters. And they go back ready to lead with people first, technology second.
"Today cast a new light on strategic questions. Received a framework to structure these issues — very helpful."
— NHL Stenden
UNIQUE APPROACH
Stories and Data to Make the Future Real
Your teams get their hands on the tech themselves, with live demos, real experiments, and a bit of play.
That's the fun part, and the point of it: by trying things out, we figure out which tools are worth using and which to skip, for the work we actually do.
The ones who walk in a little skeptical walk out excited to make that call while staying close to what they love in the first place.
01
Risks and opportunities
02
Human+ Skills
03
Navigating Tools
04
Creativity
05
The Collective
"The audience spoke about how helpful and engaging you are. Those apprehensive about AI left the day feeling more confident. Mission accomplished."
- Consilio
“We were thrilled to have you presenting at our Springer Nature Marketing Festival 2025! Thank you for your thought-provoking keynote!”
- Springer Media
“We were thrilled to have you presenting at our Springer Nature Marketing Festival 2025! Thank you for your thought-provoking keynote!”
- Springer Media
“We’ve done many trainings wth Accenture and EY, but none were as useful as this one.”
— Dell EMC
Engaging, clear and compelling
Storytelling That Moves People
Engage with energetic, emotional, and globally relevant talks that offer memorable perspectives, grounded in Jos’s lived experiences across fifteen countries.
“Great ideas and stories...precisely what we found in Jos.”
— TED
WHY JOS
Direction You Can Act On
Companies turn to Jos when they need to make decisions, not just absorb information. Her work helps organizations know where to focus.
"Jos was inspiring and engaging, providing new insights. Highly recommended."
— Boskalis
"An insightful leader, visionary, and highly motivational."
— IBM
Keynote Experiences
KEYNOTES:
Keynote Delivery
Jos delivers compelling, research-backed presentations tailored to your event's theme. Expect insights, engaging storytelling, and a deep dive into strategic, operational, and cultural challenges. Perfect for: Conferences, corporate events, industry gatherings.
Benefits for Audience:
Clear strategic direction
Live demos and clear examples
Practical takeaways for immediate application
Use case scenarios that can be replicated and scaled
KEYNOTES IN CONCERT©
The Human+ Experience
A cinematic keynote in concert - part performance, part strategy. Live piano improvised by Emmy-winning Sacha Hoedemaker elevates this keynote into a sensory experience. Perfect for: Vision-setting events, innovation summits, retreats.
Benefits for Audience:
Enhanced emotional connection
Memorable multi-sensory experience
Deeper engagement through music and storytelling
Lasting impact that resonates beyond the event
Keynote Topics
01
WHY GREAT IDEAS DIE
From repeating old ideas to new ways of thinking.
Somewhere in your company this week, someone had a good idea and said nothing. It happens more than anyone admits, and costs more than we realize. Jos shows the audience where their best ideas disappear (spoiler: rarely in the meeting itself), then builds the habits that bring them back. People leave with a framework, energy, and the courage to chase the ideas they normally wouldn't.
Who books it: leadership teams and innovation-hungry organizations who suspect their people know more than the org chart allows.
"Such an informative and enlightening session to change our perspective on the human approach to AI."
— Springer Nature
02
THE INSPIRATION SYSTEM
From feeling stuck to daring to create.
The (perhaps cheeky, yet) honest truth about motivational talks? Everyone leaves buzzing, and by next week the energy is gone. So let's use a system instead: a few simple steps (almost like steps for creativity). that take people to new creative and intellectual heights whenever they feel stuck. Built on the Why Great Ideas Die methodology, this keynote brings new skills live into the room, with games, play, and a bit of science. What feels chaotic at first becomes inevitable (and maybe even a bit addictive!).
Who books it: organizations whose people know there is more, and teams that feel uninspired and unsure where to point their energy.
"Jos makes a difference with her thoughtful approach to issues."
— YPO
03
HOMECOMING
Who do you become when the story no longer adds up?
This is the keynote for the moment we're all living through. A lot of capable people are asking: with everything changing this fast, who am I in all of this?
AI has scrambled what expertise means, and many wonder whether their story still holds. Instead of another tools training, Homecoming takes the question seriously: belonging, identity, and what stays yours no matter what the technology does. It's the closest of Jos's keynotes to her theatre show.
Who books it: organizations navigating transformation, restructuring, or AI adoption who sense the tech change is really an identity change, and leaders whose people are present but not fully there.
"Thanks for the inspiring keynote! I enjoyed your energy, clarity, and emphasis on our common human traits."
— International Baccalaureate
"Jos inspires and motivates."
— Evolvence Knowledge Investments
"Jos is so inspiring! We wouldn’t hesitate to recommend Jos!"
— L'Oréal
GLOBAL REACH
RECOGNITION & TRUST
Top 100 Women in AI
Advisor to Google
4.7/5.0 Singularity University Speaker
Board Member AI in Humanity
Best-selling Author, Category
Beenova AI, World Economic Forum Tech Pioneer
Writer, Artist, Founder
Traveled to over 100 countries, grew up in fifteen
Experience with global leaders like TED, World Economic Forum, UN Women, Google, IHG, DellEMC, PwC, Chamber of Commerce Colombia, L'Oréal, Boskalis, Van Cleef & Arpels, and more.
