Why Great Ideas Die
A nonconventional guide for the 21st-century leader.
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This book will help you bridge the gap between the outside world and your inner genius.
-PETER H. DIAMANDIS, PhD, New York Times bestseller author
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WHAT OTHERS HAVE SAID
We need to learn your secrets! I was completely blown away.
- International Baccalaureate
Jos makes a difference through her ability to lead a team; through her thoughtful approach to issues - seeking to understand both the issue and context.
- YPO
Jos, thank you very much for being sharing your expertise and knowledge, leveraged from your own experiences and travel!
- Dell EMC
A life transforming experience…
- Singularity University
Jos was inspiring, engaging…her keynote gave everyone in the audience new insights and food for thought. We would certainly recommend working together with Jos!
- Boskalis
Hugely engaging, passionate and provocative in the most positive of ways, we were delighted by Jos.
- PwC
...An insightful leader, a visionary and highly motivational...
- IBM
Awesome!…Jos makes you feel completely human. So interactive and amazing!
- Dell EMC
Jos is so inspiring! We wouldn’t hesitate to recommend Jos!
- L’Oreal
Great ideas and stories…that’s precisely what we found in Jos...
- TED
We've done many trainings - including with Accenture and EY - and none were as useful…
- Dell EMC
Surprising, encouraging and a call-for-action. Thank you, Jos...!
- Ahlstrom Munksjö
Thanks to you, we inspired the business sector and young people of Bogotá!
- Chamber of Commerce Colombia
Jos, you're phenomenal...
- General Electric
Our event flowed beautifully…Jos was perfect.
- World Summit AI
Really great, really powerful - thank you, Jos!
- International Baccalaureate
We need to learn your secrets! I was completely blown away.
- International Baccalaureate
Jos is naturally elegant while presenting...we all look forward to working with Jos again...!
- Van Cleef & Arpels
Jos inspires and motivates.
- Evolvence Knowledge Investments
We need to learn your secrets! I was completely blown away…
- International Baccalaureate
Jos is just amazing! What impresses me is that she’s so humble and kind, considering her huge background...
- IBM
Jos will give you the courage to speak authentically.
- Natalie Rose Institute
Jos makes a difference through her ability to lead a team; through her thoughtful approach to issues - seeking to understand both the issue and context.
- YPO
Jos, thank you very much for sharing your expertise and knowledge, leveraged from your own experiences and travel...
- Dell EMC
Jos has led workshops with Leymah and multiple stakeholders to identify Leymah's brand values and guidelines…we recommend working with Jos.
- Leymah Gbowee Nobel Laureate and Peace Foundation
You are such an inspiration to women everywhere. However, it was your empathy and humble attitude that made me admire you even more.
- YPO
A very big THANK YOU! You are incredible. Your authenticity was apparent despite you being a continent away. My team experienced great takeaways, thank you for making this event memorable. Your words have sown seeds of inspiration in many hearts and minds.
- YPO
It was a pleasure to work with you. Your kindness, joy, and smile are infectious.
- APMP
You are such a masterful facilitator, Jos. I really appreciate how you can engage your audience, share your personal stories, and move with the flow of the conversation. I always come away from a meeting with you feeling enlightened and energized!
- HERicanes
Your comment about repositioning old teaching models really hit home. I also thought your comment on educating for economic contribution was interesting - we’ve been debating this heavily in my doctoral program over the years.
- International Baccalaureate
I’m really impressed with how well you handle questions. You really make a point of making the person who asked the question to feel valued….!
- International Baccalaureate
The hands on the heart at the start and mid-way through your talk was really powerful - drawing our attention to the human element of our role. We need to be better humans…
- International Baccalaureate
Really great, really powerful - I’m very impressed!
- International Baccalaureate
Jos makes a difference through her ability to lead a team; through her thoughtful approach to issues - seeking to understand both the issue and context.
- YPO
You are such an inspiration to women everywhere. However, it was your empathy and humble attitude that made me admire you even more...
- Shikha Dhurka
A very big THANK YOU! You are incredible. Your authenticity was so apparent and your words have sown seeds of inspiration in many hearts and minds.
- Supriya Bhuwalka
Awesome! Jos makes you feel completely human. She is so amazing and follows her dreams with courage. Best two days at work. #investinyourself
- Dell EMC
Jos is a joy to work with - she keeps her audience engaged and expertly guides a discussion from start to finish.
- Anil Seth, Professor Neuroscience and Best-selling author
Beyond Jos's leadership, what really stands out is her ability to inspire and motivate.
- Evolvence Knowledge Investments
I'm very happy to recommend Jos, so far Jos has led workshops with Leymah and multiple stakeholders to identify Leymah's brand values and guidelines...
- Leymah Gbowee Nobel Laurette and Peace Foundation
Jos is incredible - I would recommend her in a heartbeat...She has a wealth of knowledge and experience, and I would go to her without a second thought...
- Meltwater
At TED, we seek collaborative relationships with partners who are as interested in surfacing great ideas and stories as we are. That's precisely what we found in working with Jos...
- TED
I am so GLAD - we achieved that energy we wanted! Thank you so much, Jos, it was super! Honestly, thank you. We achieved our goal of surprising, encouraging and calling for action. Thank you...!
- Ahlstrom-Munksjö
WHY GREAT IDEAS DIE
UNLOCKING POTENTIAL
Dive deep into why teams halt innovation and the secrets to keeping ideation vibrant.
THE POWER OF RANGE
Harness creative intelligence, inclusivity, and profound self-awareness as your profit and purpose drivers.
VOICES OF EXPERIENCE
Glean from insights of Fortune500 CEOs and top Social Impact venture leaders.
PRACTICAL INNOVATION
Real-life case studies, actionable innovation strategies, and lessons from Jos's journey.
BEYOND THE BOOK
Engage with the accompanying keynote, course, and workshops designed to amplify your innovation journey.
AI MENTOR
COMING SOON!
“Why Great Ideas Die” comes with your very own AI mentor. That means you can chat with the book in real-time.
In chapter 1: the ‘how’ behind creativity systems
Give your Great Ideas structure by learning about the Six S System, the Base Camp Success Formula, and how to develop the right mindset for success. You will uncover how your state and mindset affect your ability to realize Great Ideas, and you will be introduced to practical tools to help you leverage team dynamics and momentum.
In chapter 2: creative ideatioN
We explore the process of creative ideation and start to understand that creativity doesn’t automatically lead to an invention. You will read real-life examples around the importance of having a genuine why; a real, deep commitment to seeing an idea through. You will learn how to avoid sabotaging your own creative journey.
In chapter 3: creativity and discipline
Dive deeper into the importance of sustained commitment to the creative process. Just like success in any other discipline, creativity requires a consistent commitment with daily practices and rituals. Without understanding discipline, it is highly unlikely we can take the action required for new ideas. Learn about the Outsider Advantage and make Active Failure work for you.
In chapter 4: energy and flow
Explore the importance of energy and flow. This chapter introduces new ways of effectively managing your own energy levels and the energy levels of those around you. We explore what it takes to achieve a flow state. You learn the nine concepts to achieve a flow state, read the stories of two top performers that leverage flow, and uncover how your team can achieve a flow state.
In chapter 5: POLARITY
Take in polarity and the depth it offers. Learn about various archetypes and polar forces that – when leveraged correctly – help move you towards your Great Ideas. Understanding polar energies means being able to tune into specific traits to design and accelerate your creative journey; tap into personal and professional potential.
In chapter 6: play and prototyping
Uncover how playing and prototyping keep Great Ideas alive by, for exmaple, understanding techniques improvisational theater actors use to build on each other’s initiatives. Read about what Silicon Valley engineers and kindergarteners have in common to ensure their Great Ideas don’t die. Uncover how the world’s most innovative companies leverage playing and prototyping in their success journey.
In chapter 7: leveraging your body for a breakthrough
Acquire new skills related to intuition and the Somatic Self. While we spend a significant amount of time with our cerebral self, it is equally important to understand what the body is trying to communicate to us. Our bodies may even answer pressing questions faster and more accurately than our mind, which is why this chapter helps you understand how to use your body to help you make better decisions.
In chapter 8: Ideation for social impact
Learn the practical skills required to turn your Great Idea into a business, whether for-profit or as a foundation or NGO. Discover the best ways in which you and your team can contribute to society at large and gain the skills required to build a giving strategy into your day-to-day operations. Express yourself with confidence around the concept of social impact by using an inclusive lens.
In chapter 9: using your team’s secret superpower
Acquire the skills required to drive your team’s superpower: collective intelligence. Discover the mathematical experiment that led to a deeper understanding of how ‘average’ performers consistently outperform traditionally ‘smart’ teams. Empower yourself with groundbreaking research to help your organizations dive into the science behind diversity. Your teams will never be the same.
In chapter 10: belonging by design
Have difficult conversations with ease and understand the importance of safety and belonging on a team, with an emphasis on your own ability to feel safe and to experience safety. Develop the skills required to approach challenging discussions (both with yourself and others) to keep your Great Ideas alive, while developing an internal sense of safety that allows you to take necessary creative, personal, and professional risks.
In chapter 11: getting out of your own way
Master the art of getting out of your own way and get real with yourself in order to actualize your Great Ideas. Get honest about your inner fears, develop the skills required to become ‘unstuck’ and learn how to leverage the appropriate amount of vulnerability as part of your work. Turn your fear into a force to ensure you realize your Great Ideas - once and for all.
WHY GREAT IDEAS DIE
FRIDAY NOVEMBER 10 2023
NETHERLANDS
WEDNESDAY NOVEMBER 15 2023
SOUTH AFRICA
SUNDAY NOVEMBER 19 2023
UNITED ARAB EMIRATES
